Sufficiency in Business: The Transformative Potential of Business for Sustainability

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Maike Gossen Laura Niessen

Sufficiency in Business

The Transformative Potential of Business for Sustainability

Maike Gossen, Laura Niessen

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English

Transcript Verlag
04 November 2024

Environmental economics; Sustainability

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.

Edited by: Maike Gossen, Laura Niessen
Imprint: Transcript Verlag
Country of Publication: Germany
Dimensions: Height: 23mm, Width: 15mm, Spine: 2mm
Weight: 482g
ISBN: 9783837669107
ISBN 10: 3837669106
Pages: 348
Publication Date: 04 November 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation. Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.