PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

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Study Promotional Tools Pharmaceutical Industry

Srivastava Vinita

$57.95   $49.55

Paperback

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English
Self Publisher
14 May 2023
A thorough and updated knowledge of existing and new drugs is essential for the physician. Various promotional tools are used in the pharmaceutical industry to inform, educate and influence the prescribing behavior of physicians. The promotion aimed at physicians thus performs a two-pronged role. On the one hand it informs and educates physicians because they are primarily interested in patient care and would like o keep abreast of scientific advances in the field.

By:  
Imprint:   Self Publisher
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 14mm
Weight:   367g
ISBN:   9798889953098
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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