Prof. Dr.-Ing. Udo Lindemann was postdoctoral engeged in many industrial enterprises. Since 1995 he is head of the Department for product development of the Technical University of Munich. Teaching and research are focused on the development of strategies for the early stages of development, approaches to product innovation, questions of cost management and the use of computers in product development and the inclusion of psychological and sociological insights. Dr.-Ing. Maik Maurer graduated in mechanical engineering at the Technische Universitat Munchen. In 2007 he became Ph.D. at the Technische Universitat Munchen.