Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He was an accredited member of the Public Relations Society of America.
Strategic Planning for Public Relations is a crucial text for students entering the industry and seeking a future in managing the relationship between organizations and the public. Through valuable case studies, Smith guides the reader through the steps of the planning process and provides helpful tips and tools to become a master practitioner. This book should be mandatory reading for every student and early-career practitioner. - Alison N. Novak, Assistant Professor, Rowan University Professor Smith's Strategic Planning for Public Relations has been one of my go-to textbooks when I teach public relations campaigns course. It is exciting to see the 6th edition, which further illustrates the essential role of research in the process of problem solving and strategic decision making with real-world examples, classic cases and current events. This book equips students and practitioners with essential knowledge and tools to counsel their organizations or clients on managing changes and conducting effective strategic communications. -Yan Jin, Professor of Public Relations, University of Georgia