From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –
Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour
Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
By:
Gordana Colovic Imprint: CRC Press Country of Publication: United Kingdom Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 453g ISBN:9781032760711 ISBN 10: 1032760710 Pages: 200 Publication Date:09 August 2024 Audience:
College/higher education
,
Professional and scholarly
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Hardback Publisher's Status: Active
Foreword Preface 1. Strategic management 2. Garment industry 3. Strategic marketing in garment industry 4. Strategic management in garment industry 5. Strategic methods 6. Organizational behaviour References Index
Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.