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Strategic Management in the Garment Industry

Gordana Colovic

$347

Hardback

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English
CRC Press
09 August 2024
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –

Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
By:  
Imprint:   CRC Press
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   453g
ISBN:   9781032760711
ISBN 10:   1032760710
Pages:   200
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Foreword Preface 1. Strategic management 2. Garment industry 3. Strategic marketing in garment industry 4. Strategic management in garment industry 5. Strategic methods 6. Organizational behaviour References Index

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.

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