PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Strategic Management in a Hostile Environment

Lessons from the Tobacco Industry

Raymond M. Jones

$140

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
Praeger Publishers Inc
28 October 1997
This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.

By:  
Imprint:   Praeger Publishers Inc
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 21mm
Weight:   505g
ISBN:   9781567201581
ISBN 10:   156720158X
Pages:   208
Publication Date:  
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active
Overview The Smoking and Health Issue Industry Evolution in Response to the Smoking and Health Issue Theory and Hypotheses for Individual Firm's Strategic Choices Hypotheses Tested by Individual Firm's Actual Strategic Choices Analysis and Conclusions Appendix: Smokeless Tobacco Bibliography Index

RAYMOND M. JONES is Assistant Professor of Strategic and Organizational Studies at The Sellinger School of Business, Loyola College. Professor Jones has held executive positions with Occidental Petroleum and has served on the boards of numerous U.S. and international corporations.

Reviews for Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

More than a well documented, balanced exposition of the tobacco industry's response to crisis, Strategic Management in a Hostile Environment holds some lessons that might be learned by any enterprise. -Business Information Alert ?More than a well documented, balanced exposition of the tobacco industry's response to crisis, Strategic Management in a Hostile Environment holds some lessons that might be learned by any enterprise.?-Business Information Alert


See Also