Strategic Innovation and Sustainable Customer-Centric Growth

Sriram Ananthan, Amit Kohli, Thirupathi Manickam , T Dhanabalan

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Hardback

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English

IGI Global
11 September 2025

Development economics; Business strategy; Customer services; Sustainability

Strategic innovation and sustainable customer-centric growth drive long-term success in today s evolving business landscape. Organizations that prioritize innovation adapt to changing market demands while ensuring they stay ahead. By placing the customer at the core of their strategies, businesses can create lasting value, build brand loyalty, and drive meaningful growth that balances profitability with long-term sustainability. This approach requires a continuous alignment of innovative efforts with customer needs, emerging technologies, and environmental and social responsibility. The convergence of strategy, innovation, and a customer-centric mindset may build resilient and future-ready organizations. Strategic Innovation and Sustainable Customer-Centric Growth explores how organizations can leverage strategic innovation to develop sustainable, customer-centric business models that drive long-term growth. It examines the integration of customer insights, technological advancements, and sustainability practices into core strategies to create competitive advantage and lasting value. This book covers topics such as business strategy, circular economics, and digital marketing, and is a useful resource for business owners, academicians, researchers, and scientists.

Edited by: Sriram Ananthan, Amit Kohli, Thirupathi Manickam, T Dhanabalan
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 21mm
Weight: 835g
ISBN: 9798337369556
Pages: 360
Publication Date: 11 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sriram Ananthan, a former banker turned entrepreneur. I'm also a coach, a professor, and a writer, driven by a singular goal: to use my experiences to guide and motivate young professionals who may just need a little nudge in the right direction. With a background rooted in my PhD studies in Business Management, I've not only applied those learnings in my professional journey, but I'm also determined to translate my life experiences into words for the benefit of all. As an avid student and analyzer of philosophy, the themes in my current books and upcoming projects revolve around it, delving into topics that will help expand your mind to the boundless possibilities of the world. Thirupathi Manickam, M.Com, M.Phil, B.Ed, TN-SET, KSET, Ph.D., is presently working as an Assistant professor in the Department of Professional Studies at Christ University, Bangalore. It is one of the leading institution in Bangalore, Karnataka, and the institution is Accreditated by NIRF, NBA and NAAC Accredited university. He has more than 7 years of teaching and Research experience. He has 44 citations and 3 h-Index. He has published 22 research papers in Scopus, Web of Science, UGC-CARE, and UGC-approved and leading International journals and 11 presented papers in national and international conferences. He has also participated in over 40 seminars, conferences, FDP & workshops at the National and International Levels. His areas of expertise are Financial Accounting, Corporate Accounting, Financial Management, Management Accounting, Taxation, Digital Marketing and Technology Management.