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Strategic Communication, Corporatism, and Eternal Crisis

The Creel Century

Phil Graham

$37.99

Paperback

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Routledge
30 June 2020
Communication studies; Political campaigning & advertising; Public relations
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the globalisation project of the mid-1990s.
By:   Phil Graham
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
Weight:   245g
ISBN:   9780367607388
ISBN 10:   0367607387
Pages:   124
Publication Date:   30 June 2020
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
1: Introduction 2: National disunity in an age of new human sciences 3: Theorising the CPI 4: Globalising technique 5: Neofeudal corporatism and its discontents 6: The Military Entertainment Complex: then and now 7: As we disappear ...

Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia

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