This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
By:
Phil Graham Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 216mm,
Width: 138mm,
Weight: 167g ISBN:9780367607388 ISBN 10: 0367607387 Series:Routledge Focus on Public Relations Pages: 124 Publication Date:30 June 2020 Audience:
College/higher education
,
Primary
Format:Paperback Publisher's Status: Active
1: Introduction 2: National disunity in an age of new human sciences 3: Theorising the CPI 4: Globalising technique 5: Neofeudal corporatism and its discontents 6: The Military Entertainment Complex: then and now 7: As we disappear …
Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia