Strategic Communication

Campaign Planning

James Mahoney

$90.99

Paperback

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English

Routledge
20 June 2023

Business communication & presentation; Advertising; Public relations

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;

New discussion questions on important aspects of campaign planning;

Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;

In Theory panels that highlight key theories and demonstrate important links between theory and practice

Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

By: James Mahoney
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 550g
ISBN: 9781032329734
ISBN 10: 1032329734
Pages: 278
Publication Date: 20 June 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.