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Strategic Communication and Deformative Transparency

Persuasion in Politics, Propaganda, and Public Health

Isaac Nahon-Serfaty



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30 June 2020
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the shocking , ugly or outside the norm . Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chavez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State's escalation of the visually horrific; and public health campaigns that use disturbing images to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.
By:   Isaac Nahon-Serfaty
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
Weight:   159g
ISBN:   9780367606794
ISBN 10:   0367606798
Pages:   112
Publication Date:   30 June 2020
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
Introduction 1. Grotesque transparency: theoretical and methodological foundations 2. Alternate reflexivity: the politics of excesses 3. Sacralization and profanation in public communication 4. Public health, fragmentation and the legitimacy of the grotesque 5. Strategy, transparency, aesthetics and the ethics of the realistically grotesque Conclusion: change and atavism in grotesque transparency

Isaac Nahon-Serfaty is Associate Professor and Chair in the Department of Communication at the University of Ottawa, Canada

Reviews for Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health

This book illustrates commonly used discourses of extremists, radicals, and organizations advocating for difficult causes. Emergent communication technologies enhance the outrageous character of images and metaphorical expressions aimed to capture the imagination, attention, and interest of distracted and increasingly fragmented audiences. Dr. Nahon-Serfaty's strong academic and professional authority adds legitimacy to this innovative scholarship. -Juan-Carlos Molleda, University of Florida, USA

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