Strategic AI Integration in Business Intelligence

Abdelraouf Ishtaiwi, Ahmad Al-Qerem, Mohammad Al Khaldy

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Hardback

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English

IGI Global
10 September 2025

Business strategy; Operational research; Enterprise software; Artificial intelligence

Summary
Details

Strategic AI integration in business intelligence (BI) transforms how organizations harness data to drive decision-making. By utilizing AI in BI systems, companies can move beyond traditional data reporting to enable predictive analytics, real-time insights, and automated decision support. This integration enhances operational efficiency and response while empowering businesses to uncover patterns, anticipate market trends, and personalize customer experiences. As AI technologies evolve, aligning them with BI frameworks becomes essential for organizations aiming to maintain a competitive edge in a data-driven marketplace. Strategic AI Integration in Business Intelligence explores how the strategic integration of artificial intelligence enhances the capabilities of business intelligence systems, enabling more advanced data analysis, automation, and decision-making. It examines the practical applications, challenges, and impacts of AI-driven BI on organizational performance and competitiveness. This book covers topics such as digital twins, machine learning, and threat detection, and is a useful resource for business owners, engineers, academicians, researchers, and data scientists.

Edited by: Abdelraouf Ishtaiwi, Ahmad Al-Qerem, Mohammad Al Khaldy
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 22mm
Weight: 875g
ISBN: 9798337368016
Pages: 380
Publication Date: 10 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active