Storytelling in Luxury Fashion

Brands, Visual Cultures, and Technologies

Amanda Sikarskie

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Paperback

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English

Routledge
30 May 2022

The Arts: General & Reference; Art Forms; Fashion & textiles: design; Humanities; Economics

Series: Routledge Research in Design Studies

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Edited by: Amanda Sikarskie
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 358g
ISBN: 9780367638054
ISBN 10: 0367638053
Series: Routledge Research in Design Studies
Pages: 210
Publication Date: 30 May 2022
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan–Flint and in the Comprehensive Studies Program at the University of Michigan–Ann Arbor.