Storymaking and Organizational Transformation: How the Co-creation of Narratives Engages People for Innovation...

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Tommaso Buganza (Dpt. di Inge. Gest. Politecnico di Milano) Paola Bellis (Dpt. di Inge. Gest. Politecnico di Milano)

Storymaking and Organizational Transformation

How the Co-creation of Narratives Engages People for Innovation and Transformation

Tommaso Buganza (Dpt. di Inge. Gest. Politecnico di Milano), Paola Bellis (Dpt. di Inge. Gest. Politecnico di Milano), Silvia Magnanini (Dpt. di Inge. Gest. Politecnico di Milano) , Joseph Press

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English

Routledge
27 May 2024

Management: leadership & motivation

In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.

Storymaking and Organizational Transformation is based on the research activities of the platform IDeaLs during the year 2020 and provides a perspective on how employees can be helped to understand and even contribute to organizational innovation spontaneously. The book contributes to advancing understanding of engagement from two main perspectives: first, the authors introduce an approach based on storymaking; second, six cases are studied in depth and the application of the digital storymaking approach is explained. The authors introduce new ways of organizing in a context of ongoing change, as they bring forth the idea that engagement is a continuous practice of designing meaningful narratives which connect people and evolve along with them.

The book will appeal to both academics and practitioners across management fields. Scholars of innovation management and organization sciences will benefit from the extensive review of organizational transformation and innovation from a sensemaking perspective, whilst the practical, case studies provide a valuable resource for practitioners looking to effect change and manage transformation.

By: Tommaso Buganza (Dpt. di Inge. Gest. Politecnico di Milano), Paola Bellis (Dpt. di Inge. Gest. Politecnico di Milano), Silvia Magnanini (Dpt. di Inge. Gest. Politecnico di Milano), Joseph Press, Abraham (Rami) B. Shani
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 250g
ISBN: 9781032231983
ISBN 10: 103223198X
Pages: 122
Publication Date: 27 May 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

1. Introduction; 2. The Role of Stories in Management; 3. The Research Approach; 4. The Transformation Stories; 5. Insights from the research; 6. Conclusions; What Is IDeaLs?

Tommaso Buganza, Joseph Press, Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa