Storefront Campaigning

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Joshua P. Darr (Syracuse University, New York) Sean Whyard (Louisiana State University)

Storefront Campaigning

Joshua P. Darr (Syracuse University, New York), Sean Whyard (Louisiana State University)

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English

Cambridge University Press
05 December 2024

Constitution: government & the state

Series: Elements in Campaigns and Elections

Since Barack Obama's historic and unprecedented field operations in 2008 and 2012, campaigns have centralized their voter contact operations within field offices: storefronts rented in strategically chosen communities. That model was upended in 2020: Joe Biden won the election without any offices (due to COVID-19), while Donald Trump's campaign opened over 300. Using two decades of data on office locations and interviews with campaign staffers, we show how the strategic placement and electoral impact of local field offices changed over the past twenty years, including differences in partisan strategy and effectiveness. We find that offices are somewhat more effective for Democrats than Republicans, but Democratic field operations are declining while Republicans' are increasing. We conclude by assessing whether future campaigns will invest in offices again – or if the rebirth of storefront campaigning is over and the future of political campaigning is purely digital.

By: Joshua P. Darr (Syracuse University New York), Sean Whyard (Louisiana State University)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 230mm, Width: 150mm, Spine: 5mm
Weight: 156g
ISBN: 9781009443333
ISBN 10: 100944333X
Series: Elements in Campaigns and Elections
Pages: 92
Publication Date: 05 December 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

1. Back to the office; 2. Why storefronts?; 3. Placing offices; 4. Ground gains; 5. The future of field; References.