Staying Solo

Your Guide to Building a Simple and Sustainable Service Business

Maggie Patterson

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Paperback

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English

Bs-Free Business
07 April 2025

Entrepreneurship; Ownership & organisation of enterprises; Small businesses & self-employed

Most businesses are solo ventures, yet the advice out there completely misses the mark for solopreneurs - especially service providers. Hustle harder, grow endlessly, and follow these one-size-fits-all strategies? It's a recipe for burnout, not success.

To make it worse, the online space is overrun with faux experts dishing out generic (and often harmful) advice that does more harm than good. Staying Solo(R) cuts through the BS with practical insights for building a business that works for you - intentionally small, strategically sound and free from toxic hustle culture.

Maggie Patterson gives you the tools - and the permission - to stop chasing growth at all costs and start building a business that pays you well without running you into the ground.

From getting paid what you're worth to streamlining your services and protecting your time, Staying Solo(R) is your guide to ditching bad advice and creating a simple, sustainable service business.

About the Author

Maggie Patterson is a consultant for service-based business owners tired of the same old business advice that simply doesn't apply to them.

With 20 years of experience as a self-employed service business owner, Maggie gives you a flexible approach to running a business that actually works for you and for your life.

By: Maggie Patterson
Imprint: Bs-Free Business
Dimensions: Height: 216mm, Width: 140mm, Spine: 17mm
Weight: 376g
ISBN: 9781069233806
ISBN 10: 1069233803
Pages: 240
Publication Date: 07 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Maggie Patterson is the creator of BS-Free Business and the author of Staying Solo(R). With over two decades of experience in client services, she's seen firsthand how traditional business advice pushes service providers toward unnecessary growth, often at the expense of their sanity. After nearly breaking her business (and herself) trying to scale the ""right"" way, she chose a different path-one that prioritizes sustainability, profitability, and a business that actually fits your life.As a writer, podcaster, and consultant, Maggie is a vocal advocate for humane business practices built on trust, respect, and common sense. She is the co-host of Duped: The Dark Side of Online Business, a popular consumer advocacy podcast.