Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and...

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Justine Beaussart

Starting Your Floral Design Studio

Name: Starting Your Floral Design Studio
Price: 69.99 AUD
Availability: OutOfStock
ISBN: 9780764369391

A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream

Justine Beaussart

$69.99

Hardback

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English

Schiffer Publishing Ltd
01 September 2025

Reference works; Advice on careers & achieving success; Flower arranging & floral crafts

For floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that.

Sharing the challenges and surprises she experienced in building her business, Justine explains: .

stocking the basic supplies and materials for your products' designing and packaging; .

the crucial question of flower sourcing, and the ecological impacts to consider; .

working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele; .

using eco-friendly design techniques; .

preparing, packaging, and transporting your creations; .

communicating effectively with clients; and more.

A review of design basics is included, with step-by-step instructions for nine floral arrangements.

Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.

Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces-and contribute to developing a floral industry that is more respectful of the environment and that educates its consumers.

AUTHOR: Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France.

250 colour and b/w photographs and illustrations

By: Justine Beaussart
Imprint: Schiffer Publishing Ltd
Country of Publication: United States
Dimensions: Height: 254mm, Width: 203mm,
Weight: 680g
ISBN: 9780764369391
ISBN 10: 0764369393
Pages: 152
Publication Date: 01 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com