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Starting a StartUp

Build Something People Want

James Sinclair

$36.99

Paperback

Not in-store but you can order this
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English
Page Two Books, Inc.
24 February 2026
Here's the antidote to the 'move fast and break things' startup mentality.

Starting a StartUp is a comprehensive guide for founders, distilling James Sinclair's decades of experience into a linear, sequential process for building successful startups. The book challenges conventional wisdom, focusing on earning

the right to progress at each stage of the startup journey rather than racing towards an often elusive success. It provides actionable

insights, practical tools, and a step-by-step framework to help founders validate their ideas, understand their market, and build products people actually want.

The ultimate goal for readers is to get

to market with a product people want, are willing to pay for, and with

actual customers. Starting a StartUp shifts the focus from

product obsession to distribution - a key insight that often separates

successful second-time founders from struggling first-timers.
By:  
Imprint:   Page Two Books, Inc.
Country of Publication:   Canada
Dimensions:   Height: 215mm,  Width: 140mm,  Spine: 17mm
Weight:   342g
ISBN:   9781774586396
ISBN 10:   1774586398
Pages:   264
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

James Sinclair is a serial entrepreneur with 15 years of experience mentoring startups, from venture portfolios and top-tier accelerators to high-performing ventures founded by alumni from Uber, Intel, Meta, and SAP. He previously led innovation for Fortune 100 companies at SAP, building products for customers including LinkedIn, Google, and Citi. He runs a high-impact founder consultancy - 42v.io. James lives in Los Angeles, CA

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