Stand Out Hospitality

 ‘I recognised so much in this book from my own experience. The approaches are practical, grounded, and real. A thoughtful, credible read for anyone who’s been in the industry a while.’ — Martin Traynor OBE, FIH, Chair, Institute of Hospitality ‘Cassie Davison captures the beating heart of hospitality – the people, the purpose, and the promise of belonging. Stand Out Hospitality is essential reading for anyone serious about leading with care and creating places people never want to leave. This book is one our industry has been waiting for. A thoughtful, actionable framework that reconnects leadership to empathy and excellence. Every independent operator should have a copy.’ — Kris Hall MIH, CEO and Founder, The Burnt Chef Project ‘Cassie’s belief in the power of hospitality to transform lives is like fuel for those who need to believe it too.’ — Josh Shirtcliffe, Manager, Cafe Fifty Five ‘Part history lesson, part business advice, part love letter to hospitality, this book is a must read to remind us why we do what we do and help us to do it better!’ — Katy Moses, Founder and Managing Director, KAM Insight ‘I was hooked from start to finish. Stand Out Hospitality is insightful, thought-provoking, and refreshingly practical. I took away so many ideas I can apply straight to our Airbnbs.’ — Victoria Wood, Fractional Marketing Manager, Her AI Edge ‘Bold, honest, and full of heart. It felt like sitting down for a proper chat with someone who just gets it. The personal stories hit hard, and the way Cassie names burnout, doubt, and the messy bits no one else talks about is genuinely powerful.’ — Gareth Hazad, Co-founder, Why Hospitality ‘Sometimes the universe brings you the people bearing the kind message you need to hear at just the right moment.’ — Kieron Bailey, Founder, People on Purpose