Sportscasting in the Digital Age

More than the Game

John McGuire, John McGuire

$138

Hardback

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English

Rowman & Littlefield
19 February 2025

Communication studies; Media studies; Press & journalism; Sporting events, tours & organisations

Sportscasting in the Digital Age: More than the Game is a much-needed textbook that not only dives deep into the “how to” of sports play-by-play, but also gives students a broader understanding of the sports media industry and how to find their place in an ultra-competitive business. It covers a range of topics, including:

The roles of the sportscaster Preparing for game day Unique aspects of calling specific sports Calling the game for both radio and television Conducting interviews Negotiating contracts and working with advertisers How to be “the face” of the team

Featuring breakout sections with expert insight from leaders in the field—including Cubs announcer Pat Hughes and ESPN/ABC’s Dusty Dvoracek—and profiles of great interviewers such as the late Jack Buck and ESPN host and reporter Marty Smith, Sportscasting in the Digital Age is full of practical guidance and behind-the-scenes details that will prepare the next generation of sportscasters for success.

By: John McGuire, John McGuire
Imprint: Rowman & Littlefield
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 508g
ISBN: 9781442246034
ISBN 10: 1442246030
Pages: 240
Publication Date: 19 February 2025
Audience: College/higher education , A / AS level
Format: Hardback
Publisher's Status: Active

John McGuire, PhD, is professor and Welch-Bridgewater Chair for Sports Media at Oklahoma State University’s School of Media and Strategic Communications. Dr. McGuire was a co-editor for The ESPN Effect: Exploring the Worldwide Leader in Sports and ESPN and the Changing Sports Media Landscape. Dr. McGuire’s work has been published in the Journal of Sports Media, Communication and Sport, international Journal of Sport Communication, Newspaper Research Journal, and Journal of Radio and Audio Media. During his 16 years as a sports announcer, Dr. McGuire did play-by-play or color commentary for more than 300 college and high school events while working for two Missouri radio stations. Over his broadcast and academic career, Dr. McGuire has won nearly two dozen awards for sports and news reporting.

Reviews for Sportscasting in the Digital Age: More than the Game

Sportscasting in the Digital Age is the only text students need to begin their career in sports broadcasting. John McGuire writes from experience. He has done the work and knows what questions to answer before new sportscasters even ask them. The book has straightforward advice for navigating the job market and the industry. He outlines specific steps students need to take to research a team, create a script, and call play-by-play for a game. From game prep to performance, McGuire prepares the new sports broadcaster for every scenario in the booth and beyond. He also provides a succinct history of the industry which allows reflection on how far sportscasters have come and where careers are headed. His experience, examples, and expertise set the gold standard for sports broadcasting instruction. --Nora Baldner, Emmy and Edward R. Murrow award-winning reporter, anchor, and producer; assistant professor of communication, Quincy University This book leaves no stone unturned when it comes to the ins and outs of sportscasting. I wish there was a book like this when I was starting out in the business. --Robert Ford, Houston Astros radio broadcaster