Sport Business in the Global Marketplace

Name: Sport Business in the Global Marketplace
Price: 101.37 AUD
Availability: OutOfStock
ISBN: 9781403903006

H. Westerbeek, A. Smith

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Hardback

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English

Palgrave Macmillan
04 October 2002

International business; Sport & leisure industries

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

By: H. Westerbeek, A. Smith
Imprint: Palgrave Macmillan
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 517g
ISBN: 9781403903006
ISBN 10: 140390300X
Pages: 241
Publication Date: 04 October 2002
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.