Sport Broadcasting for Managers

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Hunter Fujak (Deakin University, Australia) Stephen Frawley (University of Technology Sydney, Australia)

Sport Broadcasting for Managers

Hunter Fujak (Deakin University, Australia), Stephen Frawley (University of Technology Sydney, Australia)

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English

Routledge
06 June 2022

Humanities; Media studies; Economics; Sport & leisure industries; Radio & television industry

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Edited by: Hunter Fujak (Deakin University Australia), Stephen Frawley (University of Technology Sydney, Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 258g
ISBN: 9780367690182
ISBN 10: 0367690187
Pages: 158
Publication Date: 06 June 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia. Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.