Sport, Beer, and Gender

Promotional Culture and Contemporary Social Life

Toby Miller, Lawrence A. Wenner, Steve Jackson

$240.95 $192.85

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Peter Lang Publishing Inc
25 November 2008

Communication studies; Gender studies: women; Domestic trade

Series: Popular Culture and Everyday Life

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

Edited by: Lawrence A. Wenner, Steve Jackson
Series edited by: Toby Miller
Imprint: Peter Lang Publishing Inc
Country of Publication: United States
Edition: New edition
Volume: 17
Dimensions: Height: 230mm, Width: 160mm,
Weight: 570g
ISBN: 9781433104886
ISBN 10: 1433104881
Series: Popular Culture and Everyday Life
Pages: 320
Publication Date: 25 November 2008
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

The Editors: Lawrence A. Wenner (Ph.D., University of Iowa) is Von der Ahe Professor of Communication and Ethics at Loyola Marymount University in Los Angeles. He is a former editor of the Journal of Sport and Social Issues and his books include Media, Sports, and Society and MediaSport. His research focuses media criticism on the ethics of racial and gender portrayals in commodified narratives. Steven J. Jackson (Ph.D., University of Illinois) is Professor in the School of Physical Education at the University of Otago, New Zealand. He is President of the International Sociology of Sport Association (ISSA) and his books include: Sport, Culture and Advertising, Sport Stars and Sport and Cultural Diversity in a Globalising World. His research focuses on globalization, national identity, and media.