Specworld

Folds, Faults, and Fractures in Embedded Creator Industries

John Thornton Caldwell

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English

University of California Press
06 April 2023

Film movie production: technical skills; Media studies; Media, information & communication industries

John Thornton Caldwell’s landmark Specworld demonstrates how twenty-first-century media industries monetize and industrialize creative labor at all levels of production. Through illuminating case studies and rich ethnography of colliding social media and filmmaking practices, Caldwell takes readers into the world of production workshopping and trade mentoring to show media production as an untidy social construct, rather than a unified, stable practice. This messy complex system, he argues, is full of discrete yet interconnected parts that include legacy production companies, marketers and influencers, aspirant online producers, data miners, financiers, talent agencies, and more. Caldwell peels away the layers of these embedded production systems to examine the “folds,” “fault lines,” and “fractures” that underlie a risky, high-pressure, and often exploitative industry. With insights on the ethical and human predicament faced by industry hopefuls and crossover creators seeking professional careers, Caldwell offers new interpretive frames and research methods that allow readers to better see the hidden and multifaceted financial logics and forms of labor embedded in contemporary media production industries.

By: John Thornton Caldwell
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 28mm
Weight: 590g
ISBN: 9780520388970
ISBN 10: 0520388976
Pages: 400
Publication Date: 06 April 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

John Thornton Caldwell is Distinguished Research Professor in Cinema and Media Studies at UCLA. A former NEA, Penn/Annenberg, and Bauhaus University Senior Fellow, Caldwell won the career 2018 Pedagogy Award from SCMS and the Best Experimental Documentary Prize from the 2020 DocLA Film Festival. He is the author of Production Culture: Industrial Reflexivity and Critical Practice in Film and Television and Televisuality: Style, Crisis, and Authority in American Television.

Reviews for Specworld: Folds, Faults, and Fractures in Embedded Creator Industries

"""The text is a wave to be surfed. . . . It will absolutely require Caldwellian levels of attention, vision, and language to measure up to the complexities of the world."" * Film Quarterly * ""Specworld is sure to enlighten students and invigorate exciting research, even while it bursts the bubble of young creative dreamers hoping to become the next celebrated auteur. Still, the sadder but wiser student that reads this book is going to benefit and be situated to best advocate for changing the entertainment industry."" * Global Storytelling: Journal of Digital and Moving Images *"