South African Business in China

Navigating Institutions

Kelly Meng (Goldsmiths, University of London, UK)

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English

Routledge
25 September 2023

Regional studies; Political economy; International business; Regional geography

Series: Routledge Focus on Business and Management

Sino-African relations have evoked a great deal of geo-strategic interest in recent years. Most attention has focused on China’s assistance to and growing involvement in the economic development of several African nations. Far less emphasis has been placed on Africans in China, and on African actors’ involvement in the Chinese economy, despite the importance of both to genuinely bilateral economic relations.

This is one of the first studies to focus on South African foreign direct investment (FDI) in Mainland China. The research aims to identify and specify the key institutional factors that have contributed to the effectiveness or otherwise of South African firms entering and operating within the Chinese market. The research also investigates the characteristics and processes that have effectively shaped South African firms’ business strategies to negotiate the current Chinese institutional environment. The study’s primary empirical contribution is ten real-life case studies drawn from a cross-section of South African business actors who have sought to penetrate the Chinese market. These case studies are interrogated conceptually by means of a three-dimensional institutional model which explores the role of formal and informal business processes and practices in influencing business success and failure in the Sino-South African context.

It will be of value to researchers, academics, policymakers, Sino-African business practitioners, and advanced students in the fields of international business, political economy, strategy, and Asian and African studies.

By: Kelly Meng (Goldsmiths University of London UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 453g
ISBN: 9780367761417
ISBN 10: 0367761416
Series: Routledge Focus on Business and Management
Pages: 130
Publication Date: 25 September 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

1. An Introduction 2. Institutional Environments and an Institutional Model 3. Case Studies and 3D Institutional Model Analysis 4. Conclusion

Dr. Kelly Meng is Programme Director and Lecturer for the MA Luxury Brand Management Program at Goldsmiths, University of London, UK.