Soft Power

The Means To Success In World Politics

Joseph Nye

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Paperback

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English

Public Affairs
27 April 2005

History; Globalization; International relations

"Joseph Nye coined the term ""soft power"" in the late 1980s. It is now used frequently,and often incorrectly,by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power,the ability to coerce,grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide."

By: Joseph Nye
Imprint: Public Affairs
Country of Publication: United States
Edition: New edition
Dimensions: Height: 210mm, Width: 140mm, Spine: 14mm
Weight: 180g
ISBN: 9781586483067
ISBN 10: 1586483064
Pages: 208
Publication Date: 27 April 2005
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Joseph Nye former dean of the Kennedy School of Government at Harvard University, was Chairman of the National Intelligence Council and an Assistant Secretary of Defense in the Clinton administration. He is the author of several works of non-fiction including The Paradox of American Power and Bound to Lead, as well as one novel, The Power Game.

Reviews for Soft Power: The Means To Success In World Politics

"""One of America's foremost experts on foreign policy delivers his ""indispensable"" guide to reshaping America's role in the world (Publishers Weekly)"""