Social Reading Cultures on BookTube, Bookstagram, and BookTok

Bronwyn Reddan, Leonie Rutherford, Amy Schoonens , Michael Dezuanni

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English

Routledge
27 October 2025

Literary studies: general; Popular culture; Media studies; Publishing industry; Digital lifestyle

This book examines the reading cultures developed by communities of readers and book lovers on BookTube, Bookstagram, and BookTok as an increasingly important influence on contemporary book and literary culture. It explores how the affordances of social media platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers.

The interdisciplinary team of authors argue that by creating new opportunities for readers to engage in social reading practices, bookish social media has elevated the agency and visibility of readers and book consumers within literary culture. It has also reshaped the cultural and economic dynamics of book recommendations by creating a space in which different actors are able to form an identity as mediators of reading culture.

Concise and accessible, this introduction to an increasingly central set of literary practices is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as teachers and professionals in the book and library industries.

By: Bronwyn Reddan, Leonie Rutherford, Amy Schoonens, Michael Dezuanni
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 200g
ISBN: 9781032603254
ISBN 10: 1032603259
Pages: 100
Publication Date: 27 October 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Bronwyn Reddan is a Research Fellow in the Faculty of Arts and Education at Deakin University, Australia. Leonie Rutherford is an Associate Professor in the Faculty of Arts and Education at Deakin University, Australia. Amy Schoonens is a PhD candidate at the Digital Media Research Centre, Queensland University of Technology, Australia. Michael Dezuanni is a Professor in the Faculty of Creative Industries, Education & Social Justice, School of Communication, Queensland University of Technology, Australia.