Social Protest: The Psychological Science and Practical Art of Motivation and Mobilization

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Martijn van Zomeren (Professor of the Political and Cultural Psychology of Social Relationships, Professor of the Political and Cultural Psychology of Social Relationships, University of Groningen)

Social Protest

The Psychological Science and Practical Art of Motivation and Mobilization

Martijn van Zomeren (Professor of the Political and Cultural Psychology of Social Relationships, Professor of the Political and Cultural Psychology of Social Relationships, University of Groningen)

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English

Oxford University Press Inc
16 October 2025

Social interaction; Social, group or collective psychology

Why do people protest? And how can people protest effectively? This book is about the psychological science and practical art of social protest, based in the psychology of motivation and mobilization. Based on decades of theorizing and research, the book offers a summary of knowledge about core motivations for social protest, a tactical triad regarding the effectiveness of social protest, and relational tools toward mobilization. Furthermore, Social Protest integrates those insights into a new relational-psychological theory of social protest with a motivational and strategic pillar - a theory that turns knowledge into understanding by portraying protesters as relational actors. Van Zomeren further offers a guide toward the contextualized application of the theory's motivational and strategic pillars to real-life social protests, including a concrete checklist for practitioners who seek to motivate people to mobilize on the basis of the core motivations, the tactical triad, and relational mobilization tools. Finally, the book offers an outline of the bright horizons that researchers need to work toward if they want to enable their theories to make more specific and useful recommendations for the practical art of social protest, and hence to effectively use social protest as a powerful pathway to positive social change.

By: Martijn van Zomeren (Professor of the Political and Cultural Psychology of Social Relationships Professor of the Political and Cultural Psychology of Social Relationships University of Groningen)
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 226mm, Width: 163mm, Spine: 25mm
Weight: 522g
ISBN: 9780197782316
ISBN 10: 0197782310
Pages: 280
Publication Date: 16 October 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Martijn van Zomeren is Professor of the Political and Cultural Psychology of Social Relationships at the University of Groningen, the Netherlands. He is a world expert on the psychology of social protest. His collaborative theoretical and empirical work over the last 20 years identified core motivations for people to act for social change across diverse political and cultural contexts. Van Zomeren's broader theoretical contributions offer a bigger picture of where those core motivations come from, based in a relational-psychological theory of motivation.