Social Media Theory and Communications Practice

Whitney Lehmann (Nova Southeastern University, USA)

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English

Routledge
31 July 2023

Communication studies; Humanities; Media studies; Economics; Press & journalism; Digital lifestyle

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.

This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.

Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

By: Whitney Lehmann (Nova Southeastern University USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 408g
ISBN: 9781032185873
ISBN 10: 1032185872
Pages: 206
Publication Date: 31 July 2023
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.