Social Media, Political Marketing and the 2016 U.S. Election

Christine B. Williams, Bruce I. Newman (DePaul University, USA)

$273

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
01 May 2018

Media studies; Elections & referenda; Political campaigning & advertising

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice.

The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Edited by: Christine B. Williams, Bruce I. Newman (DePaul University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 178mm,
Weight: 570g
ISBN: 9781138477063
ISBN 10: 1138477060
Pages: 210
Publication Date: 01 May 2018
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Christine B. Williams is Professor of Political Science at Bentley University, USA, and holds a MA and PhD from Indiana University, USA. She is North American Managing Editor at the Journal of Political Marketing and serves on editorial boards for several other journals. Her publications focus on political communication, specifically new and emerging technologies and e-government. Bruce I. Newman is Professor of Marketing as well as the Wicklander Fellow in Business Ethics at DePaul University, USA. He is one of the world's leading experts in political marketing and combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He is the founding editor-in-chief of the Journal of Political Marketing. He has published more than 15 books and numerous articles on the subjects of political marketing and consumer psychology.