Social Media and Everyday Life in South Africa

Tanja E Bosch (University of Cape Town, South Africa)

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English

Routledge
31 May 2023

The Arts: General & Reference; Regional studies; Humanities; Regional geography

Series: Routledge Contemporary South Africa

This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications.

This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans’ use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement.

This book will be of interest to social media academics and students, as well as anyone interested in social media, politics and cultural life in South Africa.

By: Tanja E Bosch (University of Cape Town South Africa)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 560g
ISBN: 9780367628581
ISBN 10: 0367628589
Series: Routledge Contemporary South Africa
Pages: 158
Publication Date: 31 May 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Tanja E. Bosch is Associate Professor of Media Studies and Production at the University of Cape Town. She teaches multimedia production, social media, radio studies and research methods.