Smoky Mountain Modern

The Architecture of Hubert Bebb in Postcards

Greg Case

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Paperback

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English

Warren Publishing, Inc
16 January 2024

Art & design styles: Modernist design & Bauhaus; Architecture; History of architecture

Since its inception in 1934, the Great Smoky Mountains National Park has consistently ranked as the most visited national park in the United States. Many visitors approach the park through its northern entrance at the resort town of Gatlinburg, Tennessee.

In 1950, as the park grew more popular and demand for food and accommodations increased dramatically, an architect from Illinois, Hubert Bebb, moved to Gatlinburg to build a career that spanned three decades. During that time Bebb, and those led by his modernist vision, almost singlehandedly changed the look of the entire town. Millions of travelers slept in motels, ate in restaurants or simply admired buildings designed by Hubert Bebb. Yet most never knew about the man behind the vision or the scope of his work.

This book celebrates the work of Hubert Bebb through a popular and inexpensive means of quick communication in the mid 20th century- the postcard. Enjoy a road trip back in time to once again savor the work of a master of mid-century modern design inspired by the Great Smoky Mountains.

By: Greg Case
Imprint: Warren Publishing, Inc
Dimensions: Height: 216mm, Width: 279mm, Spine: 5mm
Weight: 268g
ISBN: 9781960146908
ISBN 10: 1960146904
Pages: 76
Publication Date: 16 January 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Greg Case is a lifelong admirer of mid-century modern architecture due in large part to taking an interest in Hubert Bebb's building designs when he was just five years old. He studied communications at the University of Tennessee in Knoxville with a major in advertising and, during his undergraduate years, served as editorial cartoonist and illustrator for the university's daily newspaper The Daily Beacon. He then earned a master's degree in communications from Queens University in Charlotte, North Carolina with a focus on visual rhetoric and the influence of aesthetics, demonstrating how a graphic novel can advocate for preservation of modernist architecture. He currently works as an advertising/marketing associate for a large regional retailer in the Southeast. When not working, reading, or researching mid-century modern design, he enjoys painting, cartooning, tinkering with a vintage 1970 Oldsmobile, and annual pilgrimages to Modernism Week in Palm Springs, California.