Juan José Baldrich is a retired professor from the Department of Sociology and Anthropology at University of Puerto Rico. He is author of Sembraron la no siembra and has been published in numerous journals, including Agricultural History and CENTRO: Journal of the Center for Puerto Rican Studies. He has also contributed chapters to such edited volumes as El tabaco en la historia económica and Puerto Rican Women's History: New Perspectives.
Juan Jose Baldrich brings together a wealth of information to produce a longue-duree Puerto Rican tobacco history, melding the political, economic, and social-cultural, and embracing class and gender, while also interweaving individual stories that bring the narrative to life. Such an all-encompassing book on Puerto Rican tobacco history is long overdue and long awaited from an author who is the recognized leading authority on Puerto Rican tobacco.--Jean Stubbs, author of Tobacco on the Periphery: A Case Study in Cuban Labour History, 1860-1958