Small retail business owners who lack an understanding of proper financial sustainability strategies often struggle with business success. Grounded in resource-based based view theory, the purpose of this qualitative multiple-case study was to explore the financial sustainability strategies some small retail business owners used to sustain their businesses for the first 5 years or longer. The participants consisted of five small retail business owners in New York. The data were collected using six semi structured interview questions and cash flow statements.
By:
Eric S Miyashiro Imprint: Mehta Publishers Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 5mm
Weight: 136g ISBN:9789368805809 ISBN 10: 9368805806 Pages: 94 Publication Date:16 September 2023 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active