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Small Business Revolution: How Owners and Entrepreneurs Can Succeed by Barry C. McCarthy at Abbey's Bookshop,
Small Business Revolution: How Owners and Entrepreneurs Can Succeed
— —
Barry C. McCarthy

Small Business Revolution

How Owners and Entrepreneurs Can Succeed

Barry C. McCarthy

$41.95

Hardback

Not in-store but you can order this
How long will it take?
English
John Wiley & Sons Inc
01 October 2021
Small businesses & self-employed
Equip your small business for dramatic growth and success in any environment 

In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. 

Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: 

How to get your costs in line when your expenses have changed  Mastering new tools to manage payments and payroll, including contactless and remote payments  Maintaining relationships with your existing customers while reaching out to new ones  How to manage cash and, how to retain employees through lean times, and more 

Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges. 
By:  
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 226mm,  Width: 155mm,  Spine: 25mm
Weight:   431g
ISBN:   9781119802648
ISBN 10:   1119802644
Pages:   256
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Chapter 1 The Small Business: You are a Very Big Part of America 01 Chapter 2 Why? Tough Questions, Tough Decisions 13 Chapter 3 Crucial Numbers 29 Chapter 4 Concentric Circles 49 Chapter 5 Getting Visible 65 Chapter 6 Bringing in Business 87 Chapter 7 The Craft of Persuasion 101 Chapter 8 Relationships 123 Chapter 9 Vulnerabilities 139 Chapter 10 The Power of Email 147 Chapter 11 The Right Way to Use Social Media 161 Chapter 12 Power Tools 175 Chapter 13 Your Team 191 Chapter 14 Eyes Wide Open 201 Epilogue: When to Abandon the Dream? 207 Notes 213 Acknowledgments 217 About the Author 221 Index 223

BARRY C. MCCARTHY is President and CEO of Deluxe Corporation (NYSE: DLX), a Trusted Payments and Business Technology™ company. For more than 100 years Deluxe has helped millions of businesses of all sizes pay, get paid, optimize, and grow. Barry is an award-winning internet, cloud, and mobile payments pioneer, who has an extensive track record of building innovative tech-driven solutions for financial institutions, enterprises, and small businesses. He is a two-time entrepreneur and community leader, who, like Deluxe, believes when businesses succeed communities thrive.

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