This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
, Nicholas Wilson
Cengage Learning EMEA
Country of Publication:
23 January 2017
Chapter 1 Small Business in the Economy Chapter 2 Entrepreneurship, the Entrepreneur and the Owner-manager Chapter 3 The Small Business and Entrepreneurial Environment Chapter 4 Innovation and the Marketplace Chapter 5 Information and help Chapter 6 Business Planning Chapter 7 Successful Small Business Strategies Chapter 8 Start-ups and Franchises Chapter 9 Buying an Existing Business Chapter 10 Forming and Protecting a Business Chapter 11 Management of People and Resources Chapter 12 Marketing Chapter 13 Money matters for small business Chapter 14 Business Exits and Realizing Value
Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Dr Nick Wilson is Reader in Creativity, Arts & Cultural Management at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Master's courses in the Creative Industries & the Creative Economy.