Easy-to-follow advice on launching, managing, and growing your business, and making it pay off
Small Business For Dummies is the essential guide you need to owning and operating a small business. You’re ready to add your name to the roster of business owners, and this book is here to give you the advice you’ll need at all stages of the game. Start off with insight on preparing to launch a small business, including picking the right business to pursue and getting all the paperwork in order. If you want to purchase an existing business, this book also has you covered. Plus, you’ll learn how to wear all the hats a small business owner must wear, including being your own HR manager, accountant, and marketer—and to make it all work.
Create a business plan and learn how to fund your business idea Tackle the basics of small business bookkeeping so you can budget for success Explore the idea of purchasing a business, and hire excellent employees Avoid the most common mistakes that first-time business owners make
This jargon-free book meets small business owners wherever they are on the road to business success. Small Business For Dummies is great for those just toying with the idea of opening a business, and for those who already call themselves “boss” but need a few extra pointers on making things run smoothly.
By:
Eric Tyson,
Jim Schell
Imprint: For Dummies
Country of Publication: United States
Edition: 6th edition
Dimensions:
Height: 229mm,
Width: 183mm,
Spine: 28mm
Weight: 612g
ISBN: 9781394242764
ISBN 10: 139424276X
Pages: 464
Publication Date: 08 April 2024
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction 1 Part 1: Getting Started with Small Business 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 43 Chapter 4: First Things First: Crafting Your Business Plan 61 Chapter 5: Making Financing, Ownership, and Organizational Decisions 83 Part 2: Buying an Existing Business 115 Chapter 6: Exploring Buying a Business 117 Chapter 7: Finding the Right Business to Buy 129 Chapter 8: Evaluating a Business to Buy 143 Chapter 9: Negotiating Terms and Sealing the Deal 163 Part 3: Running a Successful Small Business 175 Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond 177 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205 Chapter 12: Tapping Technology 241 Chapter 13: Keeping Your Customers Loyal 251 Chapter 14: Managing Profitability and Cash 263 Chapter 15: Learning from the Experiences of Others 289 Part 4: Keeping Your Business in Business 303 Chapter 16: Finding and Keeping Superstar Employees 305 Chapter 17: Providing Employee Benefits 335 Chapter 18: Handling Regulatory and Legal Issues 355 Chapter 19: Mastering Small-Business Taxes 369 Chapter 20: Cultivating a Growing Business 383 Part 5: The Part of Tens 405 Chapter 21: Ten Mistakes You Don’t Want to Make 407 Chapter 22: Ten Tips for Small-Business Success 417 Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425 Index 429
Eric Tyson, MBA, is a nationally recognized personal finance counselor, writer, and best-selling author of Personal Finance For Dummies and Investing For Dummies. Jim Schell is an accomplished serial entrepreneur, nonprofit founder, and executive. He spent twenty-five years as an entrepreneur and thirty years as a nonprofit founder and executive.
