With over 200 million views to her blog, Caroline Hirons is a fully trained advanced aesthetician with over 35 years’ experience in retail, including 23 in skincare, consulting and advising for retailers and brands in the skincare industry. Since starting her blog in 2010, Caroline’s no-nonsense approach on what you do and don’t need to put on your skin has led her to be named ‘The Skincare Queen’ by her millions of followers around the world. Her loyal fans refer to themselves as ‘The Freaks’ and such is the strength of Caroline’s knowledge, when she recommends a skincare product, it creates a retail stampede. Caroline is obsessed with skincare and loves the industry – it’s her business as well as her hobby. It’s also in her blood as both her mum and nana worked behind beauty counters.
Praise for Caroline and her previous books: ‘Skincare expert’ Vogue ‘Skincare Queen’ ITV This Morning ‘Hirons breaks down the world of skincare like no one else’ Red Magazine ‘Caroline Hirons, aka the skincare oracle.’ Marie Claire Online ‘The most powerful woman in beauty’ YOU Magazine ‘The beauty fanatic is known and loved for her brutally honest reviews and encyclopaedic knowledge of the skin.’ Harper’s Bazaar ‘Arguably the most important figure in British beauty.’ Business of Beauty, from The Business of Fashion