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Silk Through the Ages: The textile that conquered luxury
— —
Trina Callava, PhD
Silk Through the Ages: The textile that conquered luxury by Trina Callava, PhD at Abbey's Bookshop,

Silk Through the Ages: The textile that conquered luxury

Trina Callava, PhD


9780999187111

LID Publishing


Industrial: Commercial Art & Design;
History of fashion;
Economic growth;
Economic geography


Hardback

270 pages

$36.95
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Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. This book will be highly marketable to international business students, and to consumers of sociology and history. It can also serve to inform the political science and international relations practitioners regarding trade debates between globalizers and protectionists.

By:   Trina Callava PhD
Imprint:   LID Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
ISBN:   9780999187111
ISBN 10:   0999187112
Pages:   270
Publication Date:   December 2018
Audience:   Adult education ,  General/trade ,  Tertiary & Higher Education ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Trini Callava Ph.D. is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a Ph.D. in organization and management. She is fluent in Spanish, English, and Portuguese.


Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools. --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization. --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School

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