Jørgen Dines Johansen is Professor of Comparative Literature at Southern Danish University, Odense. Svend Erik Larsen is Professor of Comparative Literature at Aarhus University, Denmark.
Unique and thorough, this is one of the best introductions to semiotic theory and method I have ever seen.. <br>-Marcel Danesi, University of Toronto <br> Successfully overcoming the semiotic 'cold war' between the American and French schools, Signs in Useoffers a complete picture of the whole discipline of semiotics. Larsen and Johansen's book is an original contribution to the field.. <br>-Kristian Bankov, New Bulgarian University <br>