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Showbiz Politics

Hollywood in American Political Life

Kathryn Cramer Brownell



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North Carolina University
01 January 2018
Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant, but also the age of showbiz politics.
By:   Kathryn Cramer Brownell
Imprint:   North Carolina University
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 155mm, 
ISBN:   9781469642246
ISBN 10:   1469642247
Pages:   328
Publication Date:   01 January 2018
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Kathryn Cramer Brownell is assistant professor of history at Purdue University.

Reviews for Showbiz Politics: Hollywood in American Political Life

Brownell's intriguing study challenges readers to consider an important transformation in modern American political life. She reveals that 'showbiz politics' were not just an amusing sideshow; instead, they became an integral part of opinion-shaping and governance.--American Historical Review This book makes clear that Hollywood entertainers, moguls, and marketers became hugely powerful within our political culture--particularly related to the presidency--way before Reagan.--Journal of American History Brownell has authored a well-written and well-researched book that will command the attention of historians interested in how politics work in modern America. The evidence and materials she has brought together will provide historians with a new way to explore what has been lacking in the study of the United States: how art intersects with political power.--Lary May, in the Canadian Journal of History Brownell writes clearly, concisely, and incisively.--Choice A valuable addition to the academic literature on the history of political advertising, the use of media in the political field and celebrity activism.--Cercles

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