Shikake

The Japanese Art of Shaping Behavior Through Design

Naohiro Matsumura (Osaka University)

$31.95

Hardback

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English

Liveright Publishing Corporation
04 December 2020

Business & management

"We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us-from UX designers and marketers to concerned citizens and overworked parents-to address challenges in our homes, our public spaces, and our social interactions.

As Matsumura shows, a shikake-or ""device"" in Japanese-is a design that exerts influence on us through subtle nudging, rather than direct command; it encourages a particular behavior without telling its (often unwitting) user the primary purpose of that behavior. For example:

⁊ Footprints in a store guide shoppers and keep them socially distant

⁊ A basketball hoop placed over a trash can entices children to tidy up their rooms

⁊ A symbol of a shrine in a public square encourages respectfulness

⁊ A staircase painted to look like piano keys prompts exercise through play

Combining traditional Japanese aesthetics with the lessons of behavioral economics, Matsumura reveals how to identify the hidden design cues that already shape our world, and how shikakes can help us confront some of the most pressing challenges of our era, from pandemics to declining civic engagement to climate change and beyond. Mind-bending yet elegant, Shikake presents a tool kit for anyone who wants to create their own mindful designs, for the delight and betterment of us all."

By: Naohiro Matsumura (Osaka University)
Imprint: Liveright Publishing Corporation
Country of Publication: United States
Dimensions: Height: 218mm, Width: 147mm, Spine: 20mm
Weight: 318g
ISBN: 9781631497810
ISBN 10: 1631497812
Pages: 192
Publication Date: 04 December 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.

Reviews for Shikake: The Japanese Art of Shaping Behavior Through Design

Matsumura's collection of 'shikake' ideas and theories embody the timeless Japanese pride in the design of 'cleverness'. . . . The shikake book is a useful 'shikake' itself for planning and creating experiences that can deliver higher customer lifetime value.--Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, Life Whether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura's powerful, inclusive method will show you how to create sustainable behavioral change.--Nir Eyal, best-selling author of Hooked and Indistractable