Shadow of the New Deal

The Victory of Public Broadcasting

Josh Shepperd

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English

University of Illinois Press
23 May 2023

Radio; History of the Americas; 20th century history: c 1900 to c 2000; Media studies

Series: The History of Media and Communication

Winner of the 2024 BEA Book Award Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio.

Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond.

By: Josh Shepperd
Imprint: University of Illinois Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 367g
ISBN: 9780252087257
ISBN 10: 0252087259
Series: The History of Media and Communication
Pages: 244
Publication Date: 23 May 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Josh Shepperd is an assistant professor of media studies at the University of Colorado Boulder and director of the Sound Submissions Project at the Library of Congress.

Reviews for Shadow of the New Deal: The Victory of Public Broadcasting

“Equipped with a wealth of archival research and a fresh perspective, Shepperd reshapes the history of public broadcasting convincingly and with great respect for the practitioners, researchers, and reformers responsible for its development and influence.”--Deborah L. Jaramillo, author of The Television Code: Regulating the Screen to Safeguard the Industry