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Service Logic by Christian Grönroos at Abbey's Bookshop,
Service Logic
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Christian Grönroos Vibrant Publishers

Service Logic

Christian Grönroos,  Vibrant Publishers

$208.95   $167.44

Hardback

Not in-store but you can order this
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English
Vibrant Publishers
06 February 2025
Management & management techniques; Customer services; Service industries
Service Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value.

Grönroos introduces readers to the core principles of service logic, emphasizing the dynamic interactions between businesses and customers as the foundation for value generation. With practical insights and detailed case studies, the book explores topics like service ecosystems, the role of networks in value creation, and the integration of customer processes into service design.

This book challenges traditional marketing and management practices, advocating for a holistic approach where the customer becomes a partner in the value-creation process. Ideal for professionals, academics, and students, Service Logic equips readers to develop innovative strategies for delivering customer-centric solutions in a highly competitive global marketplace.

By combining theoretical frameworks with actionable guidance, this book is an essential resource for businesses seeking to thrive in today's service-dominated economy.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 16mm
Weight:   522g
ISBN:   9781636513867
ISBN 10:   1636513867
Pages:   264
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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