PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Serve by Bob 'Idea Man' Hooey at Abbey's Bookshop,
Serve
— —
Bob 'Idea Man' Hooey

Serve

Bob 'Idea Man' Hooey

$16.95

Paperback

Not in-store but you can order this
How long will it take?
English
Success Publications
14 January 2024
Management & management techniques; Management: leadership & motivation; Customer services
Dedicated to our 'Clients', who may choose, at times, to be our 'Customers'
As you dip into 'SERVE!' you might notice we have used the word 'client' sprinkled throughout this publication on Idea-rich strategies for enhanced customer service; in some cases, using both 'client/customer'. This is a deliberate choice in our vocabulary and a foundational change in mindset we feel necessary to help you enhance your chances of attracting and retaining customers who will become your biggest fans and champions (ie, clients).

Business success is built on establishing mutually profitable relationships; relationships where you make the customer (client) feel special.

Their secret is in how they 'visualize' and more effectively approach everyone, which results in higher levels of success with their prospective clients.

- They 'see' clients vs. customers walk into their locations and act accordingly.

- They 'see' clients when they pick up the phone or walk into an office or boardroom.

- They 'see' clients when there is a concern or something that needs to be fixed or replaced. They act with a long-term view.

- They 'see' clients who gladly become raving fans and champions for them.

Take a moment and reflect on the underlying 'differences' in the meanings of these two words. The way a person who does business with you can be approached and treated will directly impact your results. In the past, you may have referred to them as customers. Please think of them as long-term clients!

When you 'Make ME Feel Special!' you enhance your chances of converting 'me' from a one-time customer to a long-term raving client and champion.

Client vs. Customer: Aren't they really the same thing?

Webster's defines these seemingly interchangeable words

- Customer:

one that purchases a 'commodity' or service

- Client:

one that is 'under-the-protection' of another; a person who engages the professional advice or services of another

Ever wondered why the top performing business owners and sales superstars sell so much better and make so much more money than their counterparts? Plus, they seem to do it much easier, too.
By:  
Imprint:   Success Publications
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 2mm
Weight:   50g
ISBN:   9781998014088
ISBN 10:   1998014088
Pages:   40
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

See Also

Serve

Information Security

A Manager's Guide to Thwarting Data...

Philip Alexander

Hardback

$110 

Not in-store but you can order this

ADD +
Serve

Construction Project Scheduling...

Saleh A. Mubarak

Hardback

$235.95 

Not in-store but you can order this

ADD +
Serve

Dual Transformation

How to Reposition Today's Business...

Scott D. Anthony

Hardback

$44.99 

Not in-store but you can order this

ADD +
Serve

Global Strategic Management

3rd Edition

Philippe Lasserre

Paperback

$117.95  $35

In Stock 😊

ADD +
Serve

Trust Factor

The Science of Creating High-Performance...

Paul Zak

Paperback

$39.95 

In Stock 😊

ADD +
Serve

The Art of War

A New Translation by Michael Nylan...

Sun Tzu

Hardback

$40.95 

Not in-store but you can order this

ADD +