Having developed SEO BrainBox, an AI-powered SEO automation SaaS (www.seobrainbox.com), Raj is a ""doer"" with over a decade of entrepreneurial experience, building brands like ShippingKaro and B School Bulls from scratch through On-page, Off-page, and Technical SEO. An MBA and B.Tech holder, Raj is a Professor of Practice. His expertise spans Technical SEO and organic growth frameworks. Author of the SEO Mastery Playbook, Raj has mentored countless startups regarding Digital and led workshops at India's leding universities. This SEO Automation book isn't theory; it's a field guide from a practitioner who has built high-ranking digital identities through relentless testing and innovation. Dr. Karminder Ghuman, co-author of the SEO Mastery Playbook, is a distinguished academic and consultant with over 25 years of experience in advertising, branding, and business development.Currently Associate Dean - Industry Connect at LM Thapar School of Management, Dr Ghuman has received advanced training from prestigious universities in Australia, Ireland, and the Netherlands. Author of books on Communication and Marketing, he treats SEO as a strategic digital application of brand management.Leveraging his background in leading Thapar University's Venture Lab, he bridges Technical SEO with startup founders and consumer intent to ensure that digital entities don't just rank, get clicks and impressions, but also deliver conversions and quantifiable business ROI.