Bing Liu is a distinguished professor of Computer Science at the University of Illinois at Chicago. His current research interests include sentiment analysis, lifelong machine learning, natural language processing, and data mining. He has published extensively in top conferences and journals, and his research has been cited on the front page of the New York Times. Three of his research papers also received Test-of-Time awards. He is the recipient of ACM SIGKDD Innovation Award in 2018, and is a Fellow of the ACM, AAAI, and IEEE. He served as the Chair of ACM SIGKDD from 2013-2017.
'As a whole, this book serves as a useful introduction to sentiment analysis along with in-depth discussions of linguistic phenomena related to sentiments, opinions, and emotions. Although many sentiment analysis methods are based on machine learning as in other NLP [Natural Language Processing] tasks, sentiment analysis is much more than just a classification or regression problem, because the natural language constructs used to express opinions, sentiments, and emotions are highly sophisticated, including sentiment shift, implicated expression, sarcasm, and so on. Liu has described these issues and problems very clearly. Readers will find this book to be inspiring and it will arouse their interests in sentiment analysis.' Jun Zhao, Chinese Academy of Sciences