Russell Jones is the founder of a pioneering multi-sensory design agency and has spent the last decade using sensory science to create immersive gala events and retail spaces, and help global R&D firms develop products and packaging that connect instinctively with the public. He has worked with many of the world's top brands from Heineken to Aston Martin, and some of the world's leading universities and neuroscientists. Russell uses the science of the senses to enhance every aspect of our lives, from sounds that change how drinks taste, to scents that make us more creative. He continues to apply his innovative approach to vastly improve our experience of the world. This is his first book.