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Selling Healing

Creative Arts and Health Communication in Ghana

Ama de-Graft Aikins (University College London)

$297.95   $238.48

Hardback

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English
Cambridge University Press
20 November 2025
The intersections between arts, creativity and health are of significant importance in the humanities and social sciences. Arts and health research, for example, suggests that the arts offer participatory and transformational alternatives to traditional health communication. However, concepts and methods are predominantly informed by Global North research, and critical insights from arts traditions elsewhere remain to be fully integrated into common models. Ghana offers a unique case study for examining local and global dynamics in arts-based health communication, because of the country's rich art traditions as well as its place in global history and in the global imagination. Healing art forms like music and sculpture have evolved through intentional cross-cultural borrowings, as well as through changes imposed through slavery, colonialism and post-colonial political systems. Selling Healing tells a polyvocal story of how Ghanaian art forms intersect with health, illness and healing, inviting a re-imagining of health communication in global health.
By:  
Imprint:   Cambridge University Press
Country of Publication:   United Kingdom
Weight:   472g
ISBN:   9781009244435
ISBN 10:   1009244434
Pages:   220
Publication Date:  
Audience:   College/higher education ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

Ama de-Graft Aikins is Professor of Social Psychology at the University of Ghana Legon and a Visiting Professor at the London School of Economics. She was a British Academy Global Professor, based at University College London's Institute of Advanced Studies, between 2019 and 2023.

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