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Selling Contemporary Art

How to Navigate the Evolving Market

Edward Winkleman

$34.99

Paperback

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English
Allworth Press,U.S.
20 June 2017
A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer's command to those that the dealer can control. Sections cover:

The rise of the art fair

The rise of the mega gallery

New online competition

Models of post–brick-and-mortar art dealing

Art dealers as art fair organizers

Collaboration in a new era

Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry.

By:  
Imprint:   Allworth Press,U.S.
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 25mm
Weight:   442g
ISBN:   9781621535577
ISBN 10:   1621535576
Pages:   360
Publication Date:  
Recommended Age:   From 18 to 100 years
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Edward Winkleman is the director of the Winkleman Gallery in New York. He is cofounder of the Moving Image art fair and has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua Art, and NADA. He is the author of How to Start and Run a Commercial Art Gallery (Allworth Press) and of EdwardWinkleman.com, a blog that focuses on art (in particular, demystifying the gallery system) and politics. He lives in New York City.

Reviews for Selling Contemporary Art: How to Navigate the Evolving Market

Edward Winkleman will rightfully make you love and admire people you think you should hate: art dealers, the hell they go through trying to make ends meet, keeping artists happy, talking to critics, collectors, curators, electricians, and everyone else who wants a piece of the art action, all while operating businesses that are free to the public. I love art dealers and love that Winkleman will make you see how hard they work. Amen! --Jerry Saltz, senior art critic, New York magazine Edward Winkleman delivers an absorbing, well-researched, and much-needed book on the gallery world of the last seven years. He provides in-depth analysis based on research along with his own astute observations making this book a must-read for those contemplating a start-up as much as for those who have spent their lives in the gallery business. --Dorsey Waxter, partner, Van Doren Waxter Gallery, New York


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