Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization

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Randall S Collica

Segmentation Analytics with SAS Viya

An Approach to Clustering and Visualization

Randall S Collica

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English

SAS Institute
14 July 2021

Enterprise software; Mathematical & statistical software

Summary
Details

Better understand your customers using segmentation analytics in SAS Viya!

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

By: Randall S Collica
Imprint: SAS Institute
Dimensions: Height: 235mm, Width: 191mm, Spine: 7mm
Weight: 245g
ISBN: 9781951684051
ISBN 10: 1951684052
Pages: 136
Publication Date: 14 July 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active